Capture Analysis
To make a determination of likely absorption, a capture analysis is required. This analysis forecasts the amount of floor space that the target retail and other uses would occupy in Plainfield.
Using the estimate of retail sales per location and applying the national average sales per square foot for each category, an approximation of the sizes of the retail facilities can be achieved. While the national figures are a good starting point, discounting the results by a factor applied to a Plainfield location is warranted. Given that a downtown location for retail is often outperformed by a placement along highways or major shopping center location, a factor of conservative 50% has been applied to the results as shown in the table below:
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